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8:30 AM - 9:15 AM
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Breakfast / Networking: Sponsored by Outside Hub
Lafite 1 & 2 / Sunset Terrace
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9:15 AM - 9:30 AM
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Opening Remarks
Josh Linkner - CEO & Founder, ePrize |
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9:30 AM - 10:20 AM
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Morning Keynote: Kevin Carroll
Marketing "Katalyst" and author of Rules of the Red Rubber Ball
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10:20 AM - 11:10 AM
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Panel Discussion: You Say You Want a Revolution?
Future plans for big brands:
Julie Michalowski - Vice President of Business Development, Condé Nast
Brian Mullin - Senior Director of Buzz Marketing, Yahoo!
Julie Gilbert - Senior Program Manager, Lenovo
Dan Puskar - Director, Communications, National Park Foundation |
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11:10 AM - 11:30 AM
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Break / Networking: Sponsored by Passage Events
Latour 1 - 4
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11:30 AM - 12:30 PM
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Panel Discussion: Can't Buy Me Love (Wait, yes you can.)
Make consumers fall in love with your brand:
Karen Dayan - Senior Marketing Manager, Microsoft Office Live
Jeff Hoover - Brand Manager, Wendy's
Alistair Gillett - Senior Interactive Marketing Expert, Adrenaline Works / Ryan Partnership
Jim Calhoun - Founder and CEO, Popular Media
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12:30 PM - 1:30 PM
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Lunch / Networking: Sponsored by LifeLock
Lafite 1 & 2 / Sunset Terrace
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1:30 PM - 2:15 PM
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PROMO Magazine's Interactive Marketing Awards: Sponsored by Yahoo!
Presented by
Michael "Let's Get Ready to Rumble" Buffer & Brian Quinton, Editor-at-large, PROMO Magazine
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2:15 PM - 3:15 PM
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Afternoon Keynote: Dan Gilbert
Chairman and Founder of Quicken Loans, Inc. and majority owner
of the Cleveland Cavaliers
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3:30 PM - 4:15 PM
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Bonus Session - So Happy Together: Loyalty Platforms & Promotions
David Rosen - Senior Vice President, Loyalty Lab
Matthew Kates - Vice President of Strategic Services, ePrize
As independent solutions, interactive loyalty platforms and interactive promotions are each motivating, game changing marketing tools. However, the marriage of the two creates an incredibly powerful and complementary solution for brands to connect and maintain an ongoing relationship with key consumers. In this bonus session, we'll outline the 8 key complementary benefits that the combination of interactive loyalty and interactive promotions provide. |
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