Congratulations to all winners of the 2007 Interactive Marketing Awards! The PROMO Interactive Marketing Awards honor the best and brightest in effective interactive marketing-and recognizes the valuable role that interactive tactics play in motivating consumer response and creating strong, exciting brands.

The Interactive Marketing Awards are for campaigns with PURE GENIUS interactive marketing.

2007 Categories Included:

• Viral Promotion: For campaigns that incorporated friend-to-friend components to build reach, create brand ambassadors and drive sales.
• SMS/MMS Mobile Marketing: For campaigns that engaged consumers via short message service or multimedia message service technologies, to build brand engagement and drive sales.
• Internet-based Trial Recruitment: For campaigns (such as digital sampling or coupon programs) that used the Web to engage consumers with a product or company for the first time.
• Internet-based Loyalty Marketing: For campaigns that used Web-based programs to engage employees or consumers and build their affinity for a company or brand product over time.
• Promotional Website: For either interim or long-standing Internet sites that supported an overarching integrated consumer-targeted promotional campaign, or integrated program targeting employees, sales reps or distributors.
• New Media: For best use of social networking, podcasting, blogs, RSS, or other new media to build brand engagement and drive consumer behavior.
• Search Engine Marketing: For programs that leveraged SEM to drive brand promotion.
• E-mail Marketing: For programs that used electronic direct marketing to drive brand promotion.

The BEST OVERALL Interactive Marketing Campaign was selected from among the category winners.

All winners were honored at the Awards Gala held at the 3rd Annual Interactive Promotion Summit at Caesars Palace, Las Vegas.