Grand Rapids, MI | April 24
1:00 - 1:30 pm
Arrivals, Meet and Greet
1:30 - 1:40 pm
Welcome!
1:40 - 2:00 pm
Kill printing, not the printer – please!
For thousands of years the written word on the printed page has been the foundation for communication across cultures, geographies and generations. Technological advances are changing this foundation daily. Jeff Palmitier, Executive Vice President, will discuss when not to use print, what is working now, and what to expect in the years to come.
2:00 - 2:20 pm
Engaging your audience with mobile: Trends, strategies & tactics of mobile marketing
The mobile channel is being recognized as the fastest growing direct marketing medium in the market today. Moreover, there is mounting evidence showing us that interlacing mobile within traditional and new media programs significantly increases customer engagement and affinity at every stage of the customer lifecycle. iLoop Mobile’s Michael Becker will provide a introduction to mobile marketing, the practice of marketing through and with the mobile channel. He’ll detail leading mobile marketing market trends and indicators and introduce you to mobile marketing strategies and tactics that you can embrace and integrate into your marketing initiatives immediately.
2:20 - 2:40 pm
Creative Connections on Facebook. "What’s working."
Tom Chisholm, Midwest Sales Director, will take the audience through what marketers are doing it right on the Facebook platform: A look at creative executions and driving user engagement.
2:40 - 3:00 pm
Break
3:00 - 3:20 pm
What's possible, What Works, and Where to Begin…
Joe Sabol, Vice President, Eastern Sales, will talk about harnessing the power of rich media for branding and response.
3:20 - 3:40 pm
Word of Mouth Made Simple
When it comes to generating brand awareness, word of mouth is often misunderstood, occasionally maligned, but always desired. BzzAgent Director of Business Development Adriana Llames’ presentation will explore proven techniques to spark word of mouth, why it has become so prominent so quickly, how brands are integrating it, and to what extent it can be measured. Attendees will learn from actual word-of-mouth marketing campaigns, the latest industry research, and a number of provocative anecdotes.
3:40 - 4:00 pm
Trends in Driving Engagement Through Interactive Incentive Marketing
In a world of fractionalized media, overwhelming bombardment of advertising messages and opt-out enabled consumers, it is harder and harder to reach your key consumers with your message and get them to spend meaningful time with your brand. Incentive-based experiences such as chance to win promotions and loyalty programs drive efficient and impactful give-get relationships. ePrize’s Matt Kates will provide an overview of key trends in the interactive promotion and loyalty space that enable brands to build meaningful relationships with their consumers.
4:00 - 4:15 pm
Break
4:15 - 4:45 pm
Q&A Panel
4:45 - 4:50 pm
Wrap Up
