Grand Rapids, MI | April 24
iLoop Mobile - Michael Becker
Vice President, Mobile Strategies
Michael Becker is a leader in the mobile marketing industry, assuming the roles of industry entrepreneur, volunteer, and academic. iLoop Mobile is the leader in mobile services and technology for interactive mobile marketing, mobile advertising and mobile content distribution. The company’s award winning mFinity platform makes it fast and easy for brands, marketing agencies, content owners and other companies to create compelling and effective mobile phone initiatives worldwide (iLoop Mobile won the MMA Innovation of the Year Award, November 2007). iLoop Mobile customers can log in to the mFinity Platform and build out mobile programs (SMS, mobile Internet, content and so much more) on their own, or they can ask for help from the iLoop Mobile team.
As a volunteer, Michael actively participates on a number of industry boards and committees. Michael is:
- Mobile Marketing Association North American board of director (2004, 2005, 2007, 2008), Executive Director at Large (2008)
- Mobile Marketing Association Global board of director (2008)
- Co-chair of Mobile Marketing Association, award winning, Academic Outreach Committee
- Co-editor of Mobile Marketing Association award winning, International Journal of Marketing (2006~2008)
- DotMobi Mobile Advisory Group Steering Committee Member
- Direct Marketing Association (US) mobile council member
- Is contributing-author to Mobile Internet for Dummies
- Is co-author of Web Marketing All-in-One Desk Reference For Dummies